About Us

WineLion was built to deliver high-quality Romanian wines and to share our passion for this world with our trusted customers.

We aren't old industry experts. We started this company because just like you, we wanted a place to buy tasty Romanian wines in Belgium. Our approach is simple and quality is the most important thing: our wines simply need to be great.

Enjoy!

Meet the Founders

What came first: business or love?

Ralu: Love did definitely come first and still does. When we first started dating, COVID-19 restrictions were still very much around, and our idea of romance was sitting on our balcony in Brussels sipping wine and dreaming of business ideas. I guess in many ways, our date nights are still the same. The only difference now is that our dreams are more concrete.

Hans: We fell in love first, but developing a shared project also strengthened our relationship. We learned how to work together, how to communicate more more effectively, and how to resolve inevitable conflict faster through the work.

How do we balance love and working together?

Ralu: It's sometimes really hard to keep these two worlds apart, so what often happens is we mix work and love in more creative ways. Some of our best ideas have come brainstorming over a bottle (or two..) of wine during our Tuesday night date nights or dreaming up business plans on a sandy beach in Aruba. That holiday was full of business inspiration, but it never stops us from having unforgettable memories.

Hans: We are pretty good at knowing when to stop talking shop. What helps is that we are both invested in growing WineLion, so it never actually feels like real work.

What advice would you give to other couples thinking about starting a business together?

Ralu: Communication, patience, and mutual respect are essential. Running a business together can be incredibly rewarding, but it also comes with its challenges. Be prepared to navigate highs and lows together, and remember to prioritize your relationship above all else.

Hans: And don't forget to celebrate the small victories along the way. Building a business together is a journey, and it's important to acknowledge and appreciate every milestone, no matter how small. At the end of the day, it's these moments that strengthen your bond and fuel your passion for what you do.

Our Core Values

Fantastic wines 

Quality is our top priority. We gather the best wines in Romania and partner with top wineries.  

Easy shopping

We believe online shopping should be hassle-free. No jumping through hoops to checkout and no unnecessary steps.  

Personalized approach 

Our focus is on service and we try to make your experience be exactly how we would like it to be. Anything unclear? Just ask!  

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Learn more about our wines 

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